For stores on Shopify, WooCommerce, or a custom build
SEO services for ecommerce websites, from a team that can change the store's code
Our SEO services for ecommerce websites cover five things: a technical audit, on-page work, content, link building and a monthly report. The aim is to get a store's category and product pages found in search by people ready to buy. Our team makes the store changes the audit calls for, where your platform and the access you give us allow.
Ecommerce SEO services from a team that builds online stores
Search engine optimization for a store is partly content and links: what each category and product page says, and which other sites point to it. The rest lies in how the store's pages are built and what a search engine is allowed to reach.
Devrisen is a software company that does ecommerce SEO, and the same company builds Shopify Plus stores, custom WordPress themes and custom-built ecommerce. One team does the SEO work and builds the stores, and it makes the changes an audit calls for, with the access you give us and as far as your platform allows. On a hosted platform such as Shopify, those changes are to the theme, the collection and product data, and the store's settings.
You can buy this service on its own, and the store does not have to be one we built. All five parts are done by our own team.
Where an online store loses search traffic
A store has far more URLs than a company website, because each filter, sort order and product variant can have its own. Google documents several of the problems below in its guidance for ecommerce sites. The platforms handle part of this by default. Shopify, for one, generates canonical tags, and Shopify's themes include structured data for products. There the audit looks for what a theme or an app has changed or left incomplete.
| Where it happens | What can go wrong | What fixes it |
|---|---|---|
| Filters and sorting | Each combination of filters can create another URL, and on a large catalog Google can spend its time crawling those and reach new products later | Choosing which filter pages should be found and keeping the rest from being crawled, which Google's guidance finds more effective over time than a canonical tag |
| One product at several URLs | A product listed in two categories, or with a URL for each size and color and no preferred URL named, can be crawled as several copies of one page | One preferred (canonical) URL named for each product and used in its internal links. Each variant can keep its own URL |
| Sold-out and discontinued products | A sold-out page is taken down, or a discontinued product's page is removed and links to it lead nowhere | Keep a sold-out page live. Send a discontinued one to a close replacement, or retire it where there is none |
| Category pages | A page that is only a grid of products says little about the category | A short introduction and headings written for whoever lands there |
| Product structured data | Price, stock or ratings are missing or incomplete | Complete product structured data, which makes a page eligible to show those details in Google's results. Google decides whether it does |
What the work covers
The audit comes first and is a piece of work of its own. The scope we agree after it sets how much of the rest is done each month.
Technical audit
A written review of how search engines reach and read the store: crawling and indexing, filter URLs, duplicate URLs, redirects, page speed, structured data (schema markup), internal links and the sitemap. The findings come in order of priority.
On-page work on category and product pages
Deciding which page should answer which search, the step usually called keyword research, then bringing that page's title, description, headings, copy and image alt text in line with it. Category pages usually come first, because they answer the broader searches a single product page cannot.
Content
Category copy, buying guides, comparisons and answers to the questions people ask before they buy, written for your catalog.
Link building
Work to earn links to the store, often called backlinks, from other sites that cover what it sells. Whether a site links is that site's decision.
A monthly report
Each month you get a report on the work done, how your pages are doing in Google and in Bing search, the visits and orders that came from search as the store's own analytics record them, and the plan for the next month. We go through it with you on a call.
The platforms we work on
We do ecommerce SEO on Shopify, on WordPress with WooCommerce and on custom-built stores. What can be changed differs with each.
- Shopify, including Shopify Plus — Shopify sets up the sitemap, robots.txt and canonical tags by default. The work is done in the theme, the collection and product data, and the store's settings.
- WordPress with WooCommerce — the theme and the plugin settings are open to change, so more of what an audit finds can be fixed in the store directly.
- Custom-built stores — no platform sets the limits, so a fix goes wherever the problem is, given access to the code.
Our post on which ecommerce platform is best for SEO compares the three.
How an engagement runs
A first call
The first call is free. We ask what the store sells and where, which platform it runs on and how large the catalog is, and you ask us whatever you need to.
The audit
The audit is paid, and priced before it starts. You get the findings in writing, in order of priority, and they are yours to keep whether or not you go any further with us.
Scope and fee
From the findings we agree what the monthly work will cover, and set a fixed monthly fee for that scope before any of it starts.
The monthly work
We do the work in the agreed scope and make the store changes with the access you give us. Theme changes are made on a copy of the theme first, you approve them before they go live, and the previous version is kept. Each month closes with the report and a call to go through it.
All of it, from the audit to the report, is done by Devrisen's own team.
What ecommerce SEO costs
We publish no monthly package. The same fee would buy very different work on a small catalog and on a very large one, so the fee is set after the audit, when we know the store. It moves with:
- Catalog size — how many categories, products and variants the store has.
- The platform — how much of its templates and settings can be changed, and how much needs to be.
- The store's present state — what the audit finds, and how much of it has to be fixed first.
- Content — how many category pages and guides need writing.
- Competition — how many established stores already answer the same searches.
A first call costs nothing. The audit that follows is paid, and after it we quote a fixed monthly fee for a scope we agree with you. To start, tell us what the store sells and what it runs on.
SEO, a rebuild, or maintenance: which the store needs
These jobs are easy to mistake for one another.
When a store works and its pages are not being found in search, the job is the one this page describes.
When the store is fine and has to stay that way through platform updates and busy seasons, the job is ecommerce website maintenance, and it can run alongside SEO.
A rebuild is the last option. A URL pattern the platform sets rarely needs changing, and a slow theme can usually be repaired in place, so neither is a common reason to move a store. Google's guidance on site moves says to expect rankings to fluctuate for a time during one. Only when the audit shows that the platform or the theme cannot do what the store needs is the answer a rebuild of the store, and a build from us ships with a technical SEO foundation.
Listings on marketplaces such as Amazon, eBay or Etsy are a different job. This service is for the store's own website.
A store that sells in several countries or languages needs each market shown its own version, which is the work of our international SEO consultant services.
What we do not promise
No one can guarantee a first-place ranking on Google. Google says so in its own guidance on hiring an SEO, and it tells site owners to be wary of anyone who claims to. So we do not promise a position, a traffic or revenue figure, or a date by which results arrive. Google decides what it shows and when.
The work is what we can commit to, and the scope we agree after the audit says what that work is. The monthly report then shows what was done and what happened to visits and orders from search, so the work can be judged on what the report shows.
Why teams pick Devrisen
The company behind the work, and how it builds
Tech stack
Every one of these is a technology we build production systems in. They are the stacks we specialize in, and we also take on work in other mainstream ones when a project needs it.
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React -
Next.js -
Astro -
Angular -
TypeScript -
Node.js -
NestJS -
PHP -
Laravel -
WordPress -
Shopify -
Java -
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PostgreSQL -
AWS -
Flutter - React Native
Engagement models
- Fixed-scope build — agreed spec, price, and date. Best when the scope can be written down.
- Dedicated software development team — senior engineers embedded with your team.
- Support retainer — maintenance, monitoring, and small features after launch.
Every engagement is priced before work starts: a fixed quote for a build, a fixed monthly fee for a team or a retainer.
Track record
Engineers on our team have built in regulated and high-stakes environments: healthcare under HIPAA, government systems, AI platforms. Our founder has spent a decade leading engineering delivery across those domains.
- Healthcare (HIPAA)
- AI software
- Education
- Non-profit
- Government
How we build
The engineering practice behind every project. None of it is visible in a demo, and all of it is what keeps a system safe to change a year later.
- Code review
- Dependency scanning
- Secrets management
- Access control
- Audit logging
Questions store owners ask about ecommerce SEO
What does an ecommerce SEO expert do?
An ecommerce SEO expert works on how a store is found in search. The job covers auditing how search engines crawl and read the store, deciding which category or product page should answer which search, improving those pages, adding the content the catalog lacks, and earning links from other sites. At Devrisen a team shares that work.
How much do ecommerce SEO services cost?
We publish no price, because the fee depends on the store. It moves with the size of the catalog, the platform, what the audit finds, how much content is needed and how contested the product category is. The first call is free. The audit is paid, and after it we quote a fixed monthly fee for an agreed scope.
Is SEO still worth it for an online store?
Yes, when people search for the kind of product you sell. A new store can benefit from the start if that demand exists. Where nobody yet searches for the product by name or category, monthly work has little to act on, and other ways of reaching buyers come first. The first call is where we work out which applies.
How long does ecommerce SEO take to show results?
We do not give a number of months, because nobody can promise one. It depends on how much has to be fixed in the store, how quickly changes can be made on your platform, how strong the competing stores are, and on how Google crawls and ranks the store. The monthly report shows what has moved.
Is ecommerce SEO different from regular SEO?
Yes, mostly because of scale. Beyond the category and product pages a team creates, a store's platform can produce another URL for each filter, sort order and variant. Much of the work is deciding which of those URLs search engines should spend their time on, then making the pages that matter worth finding. A company website rarely has that problem.
How do I choose an SEO agency for ecommerce?
Start with your platform, and ask whether the agency has worked on it. Then ask who does the work, its own team or subcontractors, and whether the monthly report shows visits and orders from search or positions only. Be careful with any ecommerce SEO agency or consultant that guarantees a first-place ranking, because Google itself says no one can.
What does an ecommerce SEO audit cover?
The audit covers the technical side of a store. It checks whether search engines can crawl and index the pages that matter, what its URLs and structured data tell them, and how fast its pages load. The findings come to you in writing, and they are yours to keep whether or not you continue. The audit is paid.
Do you work on stores you did not build?
Yes. You can buy SEO from us on its own, for a store on Shopify, on WordPress with WooCommerce, or custom-built, including a store another team built. We need access to the store to make changes there, and to its search and analytics data for the monthly report. What can be changed depends on the platform and on that access.
Tell us what your store sells and what it runs on
Bring the store's web address, its platform and the size of the catalog. Within one business day you will hear the next step, and the first call is free.